Estonia's capital made mass transit free a decade ago. Transit traffic went up but car traffic increased faster. "Any extra money should be put toward transit service, and not zero fares." fastcompany.com/90968891/eston

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@kottke Ah but counterfactuals are super important.
Also important: who is receiving the benefit from improved service vs. reduced/eliminated fares.
There's a whole lot of nuance that has to be included in any conversation about fare-setting for any kind of public service.

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