Follow
I'm trying to get the academic journal I work with a larger audience. What journals do you follow, and where do you follow them?
We're here, on bsky, and linkedin, but still haven't regained the audience we left behind when we left the old place.
Thanks!
@DrTCombs I now browse monthly issues of journals I'm interested in directly from their websites.
Back on Twitter, I followed the Journal of Clinical Epidemiology, BMJ latest, and a couple Cochrane groups. My understanding is that they shared a selection of those articles that already had high engagement (clicks?) or were likely of broad interest. @-ing authors using the handles they had already shared helped them directly add comments.
@DrTCombs The culture that was here when Xitter refugees began arriving was all about "we're conversationalists, not groupies" so it's a tougher environment for broadcast/institutional accounts. Maybe have the journal encourage two-way engagement? Some museums do this quite well. Also, consider having the editors engage through in-person accounts that mention their journal a lot. Example: Helen Branswell has an egalitarian tone that serves her employer, STAT, very well.
Another strategy is for the journal account to behave like a news curator/aggregator and generously post items from other journals/institutions in the field. News consumers here show signs of nostalgia for things like Google Reader; some will have set up lists to use as a homemade home stream, which was how they dealt with the Xitter firehose. You may wish to get their attention.