Here in Camberville, telling someone to *follow signs for the (i dunno) Matt Damonway* would be easier than saying, *take Mass Ave to Porter, take the dutch left onto Somerville Ave, then a right on Beacon St and follow that through Inman Sq where it turns into Hampshire St for reasons*
@bikepedantic just needs a logo https://en.m.wikipedia.org/wiki/Middlesex_Turnpike_(Massachusetts)